Masako Okamura

Executive Creative Director

Dentsu One Manila

Under the COVIT-19 pandemic, she has been technically challenged by Zooms, Teams, BlueJeans and GoogleMeet and physically by time zone in Japan, Philippines and USA. In 2017 she took up the Executive Creative Director role at ASPAC, now Dentsu One Manila, which handles accounts such as Honda, Ginebra San Miguel and Nissin Cup Noodles. Prior to that, she was ECD at Dentsu Vietnam and won big local accounts such as Beer 333, Jetstar and Mobifone.

 

Masako has numerous accolades under her belt with work for clients such as Toyota, Suntory, Shiseido, Fujifilm, Shizuoka Broadcasting and Thai Airways International. She has served on juries for Cannes, Clio, YoungGuns, AdFest, Spikes, One Show, London International Awards, New York Festivals and so on. She is one of the International Board of Directors for One Club that organizes One Show and ADC.

 

Masako just finished co-authoring a Korean book, titled  “ 커리어 대작전(Career Operation)”.  It details tough but amusing episodes of when she became the first female CD at Dentsu. She has spread the word ”Kawaii”, the essence for Japanese culture, in her speeches in 14 countries. Meanwhile, she is a Sake Sommelier and is proactive about promoting it among her friends.